Coca-Cola introduced its new Spiced Vanilla flavor through an immersive, first-of-its-kind experiential activation in SoHo. Designed as a taste-powered art exhibition, the Spiced Shop invited the public to sample the beverage and translate their sensory impressions into visual form, creating a space where flavor, emotion, and creativity converged.

In collaboration with Mammal Agency, our lead 3D designer contributed a series of looped animations that lived within a broader ecosystem of AI-generated visuals displayed throughout the space. These animations became part of an ever-evolving visual library shaped by audience input and collective expression.

Across two days, more than 4,000 visitors experienced the launch through large-scale LED installations and interactive tasting stations, transforming personal perception into a shared, dynamic artwork.