JLab is a consumer audio brand offering a wide range of headphones and speakers designed for fitness, work, gaming, and everyday life. This campaign highlighted the full JLab ecosystem, building awareness and performance by showcasing the breadth of the product lineup and reinforcing the brand’s focus on accessibility, energy, and self-expression.

Using high-energy editing, punchy motion graphics, and layered rotoscoping techniques, the visuals emphasized movement, rhythm, and momentum. The creative direction highlighted how JLab products integrate seamlessly into different environments, amplifying motion, focus, and self-expression.

The campaign generated over 6 million views in a single day and significantly exceeded expectations. What began as a request to execute on a pre-existing idea evolved into a more robust creative direction, earning direct client feedback that the sets, scenes, and overall execution were their strongest work to date.