ROLE
Art Direction
Animation + Editing
Sound Design
Houdini VFX
KIZIK - The Freedom Run

Kizik redefined performance footwear with the launch of the Freedom Run, the brand's first running shoe and the world's first hands-free slip-on running shoe. Designed to bring Kizik's signature convenience to performance running, the Freedom Run introduced a new category of footwear without compromising speed, comfort, or innovation.To help tell that story, we created a series of 3D animations that highlighted the shoe's key performance features and engineering.

Using detailed product visualization, dynamic motion design, and custom Houdini simulations, we emphasized the aerodynamic form, responsive cushioning, and lightweight construction that set the Freedom Run apart. The result was a collection of striking visuals that showcased the technology behind the product while capturing the energy and movement at the heart of the running experience.

CREDITS
Art Direction
Gage Lozano
3D Animator
James Mackenzie
Houdini
Matt Roberts