Studio: NYC was created as a resource for runners to discover the city's best routes, connect with the local running community, and explore the sport in new ways. To support the launch and build awareness, we developed a series of organic and paid social campaigns that reached more than three million runners across the New York area. Through bold motion design and energetic storytelling, the work captured the momentum of city running while reflecting Nike's spirit of innovation, helping drive awareness, engagement, and sign-ups for the platform.