Volvo is a global automotive brand defined by safety, performance, and thoughtful design. With the launch of the all-new EX90, Volvo introduced a vehicle built around intelligent awareness—anticipating what’s ahead, detecting risk before the driver is aware, and delivering confident, all-wheel performance.

This project showcased the EX90’s advanced safety and performance features through energetic, technology-driven storytelling. Performance mode sharpens acceleration and traction, while immersive sound design and headrest speakers keep the driver focused and in control.Using tech-forward motion graphics, concise supers, and layered VFX, we visualized the vehicle’s awareness systems and revealed its internal components—making complex innovation clear and engaging.

The result is a hyper-informative visual experience that communicates the EX90’s core values: clarity, confidence, and safety for life.